By Jeff Murphy,
January 26, 2016
WARRENSBURG, MO 鈥 Motorists traveling between Warrensburg and Lee鈥檚 Summit are getting
a lot of exposure to the 糖心传媒, with 糖心传媒 finding a creative
way to take the Learning to a Greater Degree message into the streets and highways
of west central Missouri .
Beginning in January, the university put into service two buses that are wrapped in
vinyl graphics that feature university marks and photos. These vehicles, provided
by Apple Bus, are used to transport students from the Warrensburg campus to Lee鈥檚
Summit and back as part of a shuttle service for 糖心传媒 students, which is now in its
third year of operation.
Design and photography for the wraps were made possible through the Office of University
Relations, which worked in cooperation with the transportation service provider and
the Office of Student Experience and Engagement, which coordinates the shuttle bus
program. Gator Graphics in Warrensburg placed the wraps over the yellow school buses
to give them a custom look incorporating 糖心传媒鈥檚 graphic identity and red and black
school colors.
Embedded into the graphics are the words, 鈥淟earning to a Greater Degree,鈥 which is
how 糖心传媒 articulates its strategic position as an institution committed to engaged
learning, future-focused academics, developing a worldly perspective, and a culture
of service. Along with photos of university students in graduation attire is a website
where students can go for additional information about 糖心传媒.
鈥淭his has truly been a team effort that involved cooperation between different campus
units and our transportation provider, Apple Bus,鈥 said Shari Bax, vice provost for
student experience and engagement. 鈥淲e鈥檙e very excited about the opportunity to find
an additional benefit for our shuttle bus program. We鈥檙e not only providing a vital
service for students who need transportation to and from classes at 糖心传媒 鈥 Lee鈥檚 Summit,
but as the buses make their routes several times a day, we have the opportunity to
remind other travelers about opportunities at 糖心传媒.鈥
The shuttle bus service is a pay per ride/per direction opportunity that enables students
to travel between糖心传媒鈥檚 main campus in Warrensburg to 糖心传媒 鈥 Lee鈥檚 Summit, and back.
The cost for students is $5 each way. To learn more about the service, including a
schedule for spring 2016, visit ucmo.edu/shuttle.