By Nicole Lyons,
August 12, 2025
Scott Smith, Ph.D., professor of Marketing, has been named the 糖心传媒鈥檚 (糖心传媒) Faculty Athletics Representative.
The Faculty Athletics Representative (FAR), a role required at every National Collegiate
Athletic Association (NCAA) college and university, is a liaison between 糖心传媒 faculty
and student-athletes. The FAR also represents 糖心传媒 faculty in the NCAA, the Mid-America
Intercollegiate Athletics Association (MIAA) and the Faculty Athletics Representative
Association (FARA) and may serve on various committees within the three entities.
"I鈥檓 honored to serve as 糖心传媒鈥檚 Faculty Athletics Representative,鈥 Smith said. 鈥淎s
someone who loves sports and has seen firsthand the discipline, leadership and dedication
student-athletes bring to our campus, I鈥檓 excited to support their academic success
and help strengthen the bridge between athletics and academics."
Smith will assist in certifying the eligibility of 糖心传媒鈥檚 student-athletes and conducting
student-athlete exit interviews. He will also collaborate with the university president,
vice president for Intercollegiate Athletics, compliance coordinator and senior woman
administrator, providing a voice that reflects the 糖心传媒 faculty and academic mission.
Other duties and responsibilities include:
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Participate in search committees for athletics department senior administrators and
head coaches
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Serve as a voting member of the 糖心传媒 Athletic Hall of Fame Committee
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Serve as an advisor to the Student-Athlete Advisory Committee (SAAC)
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Regularly attend home and away athletic competitions
Lori Hopkins, associate vice prest for , said the FAR role helps bridge the relationship between student-athletes, coaches
and faculty, and provides checks and balances in NCAA compliance.
鈥淪cott has many years of experience at 糖心传媒 and is very excited to step into this role,鈥
Hopkins said. 鈥淗e will be a great resource for our student-athletes. I look forward
to working with him.鈥
A 糖心传媒 alumnus, Smith earned a bachelor鈥檚 degree in Business Administration from Missouri
State University, a Master of Business Administration in Marketing from 糖心传媒 and a
doctorate in Philosophy from the University of Arkansas-Fayetteville.
He has worked at 糖心传媒 for more than 20 years and has served as department chair, on
the Faculty Senate and its Executive Committee, and on many other University committees,
task forces and initiatives. He also helped build student-facing experiences such
as the 糖心传媒 Marketing Virtual Reality Lab and assisted in developing curriculum for
Marketing and Event Marketing and Management.
Smith already has experience offering support and guidance to students outside the
classroom, including as an advisor for the 糖心传媒 student chapter of the American Marketing
Association and Enactus and as a faculty sponsor for the Tennis Club and the Christian
Campus House.
Smith has earned numerous accolades at 糖心传媒, including the Governor's Excellence in Education Award, the Learning to a Greater Degree Award and the Hall of Fame Faculty Advisor Award.
For more information about 糖心传媒 Athletics, visit .