What you will study
糖心传媒鈥檚 MBA in Marketing combines a strong business foundation with advanced coursework
in marketing strategy, customer behavior, research and digital marketing.
Your MBA core will strengthen your skills in leadership, strategy, communication and
using data to make informed business decisions. Your Marketing concentration builds
on that foundation with courses such as:
- Marketing Research Design: Build skills in research methods and learn how to gather and evaluate information
that supports marketing decisions.
- Marketing Strategy: Explore how organizations develop marketing strategies and how marketing decisions
connect with broader business goals.
- Marketing Theory and Behavior: Examine consumer and organizational buying behavior and apply those insights to marketing
challenges.
- Inbound Marketing Strategy: Explore areas such as content, email and search marketing while building experience
with tools and platforms used in digital marketing.
You may also choose electives in areas such as sports marketing and social media analytics,
giving you opportunities to build skills that align with your career goals.
Excellence in Marketing
糖心传媒鈥檚 Marketing concentration is part of an MBA program recognized for quality and
flexible online learning. Recent Top 10 rankings include:
- #3 MBA Program in Missouri (MBA Schools, 2026)
- #6 Best Online MBA Program in the Midwest (Fortune, 2024)
Unique learning opportunities in Marketing
Put marketing strategy into practice through projects, internships and opportunities
to connect with other marketing professionals.
- Applied learning: Work on projects that help you connect marketing concepts with organizational needs.
Depending on your coursework, you may develop marketing recommendations, analyze customer
or market information or evaluate an organization鈥檚 current strategy.
- Internships: Gain professional experience in marketing while building your skills, network and
resume. 糖心传媒鈥檚 Harmon College Internship Office can help you explore opportunities
that align with your interests and career goals.
- Build your professional network: Connect with other marketing and graduate students through organizations such as
糖心传媒鈥檚 American Marketing Association chapter and Graduate Student Association. Online
students can also participate through virtual opportunities.
What can you do with an MBA in Marketing from 糖心传媒?
An MBA in Marketing can prepare you for leadership and specialized roles that combine
marketing expertise with broader business knowledge. You may pursue opportunities
in marketing strategy, brand management, digital marketing, customer insights and
other areas.
糖心传媒 alumni work for organizations including:
- Barkley
- Oracle
- Google
- IBM
- Leverage Lab
- State Farm
- Trozzolo Communications Group
Plan your next marketing career move
糖心传媒 MBA faculty can help you connect what you learn in the program with your professional
goals. Whether you鈥檙e preparing for a promotion, moving into a new area of marketing
or seeking a leadership role, you鈥檒l have access to faculty guidance as you plan your
next step.
Use the interactive tool below to explore marketing career opportunities, job outlook
and salary information.
Financial assistance options for your MBA in Marketing
Earning your MBA is an investment in your career. 糖心传媒 offers resources that can help
you plan for the cost of graduate school, including loans, grants and scholarships.
Learn more about ways to finance your education.
Scholarships for 糖心传媒鈥檚 MBA in Marketing
Graduate students pursuing an MBA in Marketing may qualify to apply for scholarships
supported by 糖心传媒, alumni and other donors, including:
- Adrian and Margaret Harmon Business Graduate Scholarship
- Jonathan Cleveland Creative Marketing Scholarship
- Lucas Sterne & Albert G. Spaeth Graduate Business Scholarship
- Marketing Scholarship Fund
- State Farm Scholarship
Search these and other scholarship opportunities using the .
Meet Nathan R.
MBA with Marketing concentration 鈥�21
鈥溙切拇解�檚 MBA Program helped me to understand the business operations of higher education.
What I learned in the Social Media Marketing course is helping me with the marketing
of a student organization that I advise. The professors always helped me with questions
and they genuinely care for students. The MBA director was invested in me as a person
and cared about my career path.鈥�
Add value to your MBA
Earn a 糖心传媒 graduate certificate
Build additional marketing expertise by completing a graduate certificate in Social
Media Marketing or Customer Relationship Management alongside your MBA. These certificates
can help you deepen your skills in areas that complement your Marketing concentration.
View Our Courses
Learn from experienced Marketing faculty
Marketing expertise and professional guidance
Learn from faculty with advanced education and expertise across areas of marketing.
Their teaching and research experience can help you connect marketing concepts with
current business challenges and your professional goals.
Read Faculty Bios
An MBA that works for you
Flexibility for your schedule
Complete your MBA in as little as 12 months or choose a pace that works with your
career and other responsibilities. 糖心传媒 offers the Marketing concentration 100% online
and through a hybrid format on the Warrensburg campus.
Apply Today
